Branding Matters

STAND OUT.

An effective brand will distinguish you in the minds of consumers from the other 1.2 million REALTORS® in America.

BUILDING BRAND AWARENESS
COULDN'T BE EASIER.

InTouch will brand you as a professional who helps people be better homeowners not just when they buy and sell but the entire time they own a home. Repeat and referral sales will result by delivering a variety of relevant homeowner content in an easy to digest format.

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REPEAT AND REFERRAL BUSINESS

88% of buyers and sellers say they’ll recommend or use their agent again but unfortunately, less than 20% actually do. The fallout occurs most often because the agents don’t consistently communicate with their past customers.

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What you're not doing is costing
you sales and money
Average Commission
Average annual sales
Years in Business
Past Customers 144
  
Potential repeat sales
 127
Actual repeat sales
 29
  
Lost Sales 115
Average over 10 years 12
Annual Cost of Lost Sales $46,080
LOST SALES...
YOU CAN'T GET THEM BACK.

Use this calculator to determine the cost of lost sales due to not having a consistent communication program for your contacts.

  1. Enter the average annual number of transactions you’ve done in the number of years you’ve been in real estate to determine how many past customers you have.
     
  2. It will determine the number of potential repeat sales you could expect based on the above mentioned study compared to what a typical agent can expect.
     
  3. The number of lost sales is projected to an annual average based on a 10 year turnover rate and multiplied by your average commission to estimate what you may be losing annually because you’re not communicating effectively.

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