We've all heard the classic sales truth: "People do business with those they know, like, and trust." And while that's absolutely true, there's a fourth element that often goes overlooked and it might be the most critical one in today's crowded marketplace.

That element is proximity.

No matter how skilled, knowledgeable, or likeable you are, if you're not consistently present in people's lives, they won't think of you when they're ready to act. The simple fact is: people don't always do business with the best agent...they do business with the one who's top of mind at the moment a need arises.

And top-of-mind awareness doesn't happen by accident, it happens through intentional proximity.

Think of proximity as the act of staying close...digitally, socially, professionally—to your sphere of influence. It means showing up in their inbox with helpful updates, appearing in their social feed with value-driven posts, engaging with their content, sending birthday wishes, or sharing a helpful homeowner tip. It's not about hard selling—it's about being visible and relevant often enough that when someone thinks "real estate," your name comes to mind first.

Here's the hard truth: someone in your sphere may know, like, and trust you—but if they haven't seen or heard from you in six months, you're out of the running. Another agent who's stayed in touch just might win their business, not because they're better—but because they're closer.

The Takeaway

If you want to earn more business, don't just work on being known, liked, and trusted...work on being remembered. And that comes from staying in proximity to the people who matter most.

Make it your mission to show up, add value, and stay visible. That's how trust turns into action and how relationships turn into results.

That's where InTouch Systems can help.  We'll automate your digital marketing—emails, social posts, website updates—so you can stay top of mind with your sphere without spending your nights and weekends doing it yourself.

Let us handle the routine... so you can work smarter, not harder.